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emmajanemackinnonlee.io
EMMA-JANE MacKINNON-LEE
indie / freelance
Emma-Jane MacKinnon-Lee — Irish indie game designer portrait
EJ1

SPiRiT

RULES

!EJML%

SHE!HER irish/indie
BALi THAi ireland
freelance game designer

small cinematic games / folklore brain

Indie Game Designer

!LiKES%

night markets · irish warnings · cheap guesthouses · old saints · tiny gods · cursed objects

!RULES%

never answer a voice from the water · always leave an offering · never trade what you cannot name

BYF before you follow the trail
Emma-Jane MacKinnon-Lee — folklore companion system prototype

BYF!! BYFBYF!!

i make small cinematic games about folklore, girls leaving parties, haunted markets, spirit rules, strange bargains and places that start behaving differently after dark. process usually starts with a rule from folklore, gossip or bad decision-making.

!THEMES%

folklore, girls leaving parties, haunted markets, spirit rules, strange bargains, places that start behaving differently after dark, soft platforming, ritual puzzles, companion systems, unreliable maps, social rules, inventory objects with suspicious emotional weight

!TOOLS%

unity, twine, bitsy, ink, open source ai tools, comfyui workflows

Emma-Jane MacKinnon-Lee — spirit rules game design mood board

!STUDiO%

HiSTORY

dún laoghaire iadt — game design and interactive media · espa, indie gaming and crypto, 2019–2023 · freelance, present · quests, lore, community rituals, seasonal worlds, player economies, faction drama
DNI / unwritten rules

DNi!! DNI DNI!!

never trust a map made by someone with romantic intentions. never tell a saint your real name. do not invalidate the offering. do not insist on prophecy. do not trade away something you cannot name.

Emma-Jane MacKinnon-Lee — cursed object inventory icon
ORiGiN STORY before all the spreadsheets

FiRST GAME i EVER MADE

(generously speaking)

The first game I ever tried to make was basically a Poptropica mod, if we are being generous with the word “make”. I loved Poptropica because it made the internet feel like a little passport. Every island had its own rules, its own problem, its own strange adults standing around waiting for you to click on them. I wanted to make an island where the map changed after midnight and the quest giver was lying, which was probably too much ambition for a child who mostly knew how to rename files and make a mess.

Poptropica and Toontown were also where I lived with my best friend for a while, even though she was on the other side of the country. We would Skype for hours after school, both of us with terrible microphones, homework ignored, dinner getting cold, one of us saying “wait, wait, go back” every thirty seconds. We were not doing anything impressive. We were just running around, comparing outfits, getting stuck, laughing at the same stupid thing, and treating those worlds like places we could actually meet.

Later I moved into modding more properly, or at least more stubbornly. Toontown had this cheerful corporate nightmare thing going on, which I loved before I had words for it. Then Among Us got me hooked on how quickly a group of people can invent rules, accusations, loyalties, grudges and full courtroom drama from almost nothing.

I did not think of any of that as game design at the time. I just liked changing the rules and making places for people to behave strangely together. Looking back, that is still what I am doing: building worlds with odd rules, social panic, little rituals, bad maps, secret systems and enough room for someone to call their best friend and stay too long.

GALLERY mood board / haunted index
Emma-Jane MacKinnon-Lee — night market game scene
Emma-Jane MacKinnon-Lee — haunted market prototype design
Emma-Jane MacKinnon-Lee — girls leaving parties game concept
Emma-Jane MacKinnon-Lee — strange bargain folklore puzzle
Emma-Jane MacKinnon-Lee — ritual puzzle design sketch
Emma-Jane MacKinnon-Lee — unreliable map design sketch
Emma-Jane MacKinnon-Lee — companion system design research
Emma-Jane MacKinnon-Lee — spirit rules narrative prototype

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the inventory keeps growing

night markets, irish warnings, cheap guesthouses, beach parties, public domain images, old saints, tiny gods, dramatic menus, cursed objects, girls who refuse prophecy, stories told slightly wrong on purpose

( leave an offering before you close the tab )

[email protected] · for hire · bali / ireland-shaped